Who is the Father of Digital Marketing?
Philip Kotler is known as the father of Digital Marketing.
Here are some quick facts about Philip Kotler:
|Birth||May 27, 1931|
|Education||DePaul University, University of Chicago, Massachusetts Institute of Technology|
|Occupation||Author, Marketing Professor, Economist and Consultant|
|Known for||Marketing, Economics|
Philip Kotler — Father of Digital Marketing
Philip Kotler is a father of digital marketing, who has been hailed as one of the most influential thinkers in modern business.
Kotler is known for his groundbreaking work in marketing research and management, particularly for his contributions to the field of international marketing.
He is also credited with developing the concept of “4Ps” in marketing—product, price, promotion, and place—as well as creating the term “marketing mix.”
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