Difference between Advertising and Personal Selling

What are the major differences between Advertising and Personal Selling?

Advertising and personal selling are two ways that companies can promote and sell their products or services. Both methods have their own unique features and are used in different ways.

The main difference is that advertising is a way of promoting a product or service to a large group of people through the media while personal selling is a way of promoting a product or service to an individual or small group of people through face-to-face interactions.

Before we move to the differences, let’s understand what are Advertising and Personal Selling:

  • Advertising: Advertising is a type of marketing communication that is used to promote or sell a product or service to a large group of people through the media. This can include television commercials, radio ads, print ads in newspapers or magazines, and online ads on websites or social media platforms.
  • Personal Selling: Personal selling is a type of marketing communication that involves face-to-face interactions between a salesperson and a potential customer. This can include presentations, demonstrations, and negotiations in order to persuade the customer to make a purchase.

Advertising vs Personal Selling

Now, let’s move to Advertising vs Personal Selling:

Major differences between Advertising and Personal Selling

Advertising Personal Selling
Advertising is a one-way communication. Personal selling is a two-way communication.
Advertising is usually impersonal. Personal selling is more personal.
In advertising the company has to pay for the ad space or airtime, which can be costly. In personal selling, the salesperson has to spend more time interacting with the customer and building a relationship.
In advertising, the message is presented to the audience through the media. In personal selling, the salesperson is able to have a direct and immediate interaction with the customer.
In advertising, the message is presented to a large group of people, and it is not tailored to any specific individual. In personal selling, the salesperson can tailor the message to the specific needs and interests of the customer.

That’s it.

Note that sometimes, the question might also be asked as “distinguish between Advertising and Personal Selling”.

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Final words

Advertising and personal selling are two methods that companies can use to promote and sell their products or services.

Advertising is a way of promoting to a large group of people through the media, while personal selling is a way of promoting to an individual or small group of people through face-to-face interactions. Both methods have their own unique features and are used in different ways depending on the situation.

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