Difference between Purpose and Objective

In goal-setting, it’s important to understand the distinction between the terms “purpose” and “objective”. Both refer to the intentions or desired outcomes of a project or initiative, but they are not interchangeable.

The main difference is that purpose describes the why or motivation behind an action whereas the objective describes what needs to be achieved in order to accomplish a goal.

Before we move to the differences, let’s understand what are Purpose and Objective:

  • Purpose: Purpose refers to the underlying reason or motivation for doing something or taking action. It is a fundamental belief or principle that drives an individual or organization.
  • Objective: Objective refers to the specific and measurable outcomes or goals that need to be achieved in order to accomplish a larger goal.

Purpose vs Objective

Now, let’s move to Purpose vs Objective:

Major differences between Purpose and Objective

Purpose Objective
Purpose is often more abstract. Objective is more tangible, specific, and measurable.
Purpose is typically a long-term framework or intention. Objective is more short-term and specific.
Purpose is more strategic. Objective is more tactical.
Purpose is generally broader. Objective is more narrow and focused.
Purpose inspires action. Objectives drive action.


That’s it.

Note that sometimes, the question might also be asked as “distinguish between Purpose and Objective”.

Also see:

Final words

Understanding the difference between purpose and objective is key to setting effective goals and strategies for both individuals and organizations. Purpose is the why behind an action or decision, while the Objective is what we actually want to achieve. Together, they help to provide a clear direction and roadmap for success.

You can view other “differences between” posts by clicking here.

If you have a related query, feel free to let us know in the comments below.

Also, kindly share the information with your friends who you think might be interested in reading it.

Leave a Reply

Your email address will not be published. Required fields are marked *